I had the opportunity to interview some great Product and Marketing folks during my time running the Launch Awesome community.
I talked to April Dunford (the queen of Positioning) about how to reinforce positioning through product launches.
I talked to John about how to think about product strategy, measuring progress on your strategy with the North-Star Framework, and prioritizing day-to-day work with OKRs.
I talked to James about how they found product market fit after pivoting several times, how they support 23,000 customers through a community without a dedicated support team, tips for prioritizing roadmap items, and the delicate balance of performance improvements and new functionality.
I talked to Ramli John (author of Product-led Onboarding) about how to build a world-class new user onboarding experience.
I talked to Justin about how synchronous work and communication in a remote company is a recipe for burnout. Teams should work more asynchronously by having better documentation around how to get work done, and by communicating with more intentional long-form written content.
I talked to Dave about Hopin’s journey acquiring and building new products to unlock their next phase of growth.
I talked to Andy about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.
James and Alicia tell the story of how the launch of Kayako 2.0 brought their growth to a screeching halt. Over the next six months they went back to the drawing board positioning, pricing, and onboarding to get things back on track.
I talked to Andrea about roadmaps, release timelines, and how product teams can better communicate their plans with the people that care.
I talked to Graham Reed about his experience standing up and scaling product ops at his most recent two companies.
I talked to Josh about about the new things you’ll be expected to do when transitioning to a Product Leadership role, and how you can accel at them.
I talked to Andy Yeo about his experience transitioning the Product team at Airbyte to doing continuous discovery.